Help
The Goal
Make money. Beat everyone else at making money. The leaderboard tracks net worth — your wallet balance plus the value of your stock, minus any loans. The weekly league tracks profit made over the current week, with prizes for the top three.
Getting Started
You start with nothing. Take a loan from the bank to get going, pick a location, and open a stall. Buy stock from the wholesale market, set your prices, and start trading.
Your first loan is sized to cover a stall and some opening stock. Loans carry 10% interest, added immediately to your outstanding balance when you borrow. So borrowing £1,000 means you owe £1,100.
Your loan balance is counted against your net worth on the leaderboard. You can repay your loan at any time using the Repay Loan button in your wallet bar — repayment is entirely optional and there is no penalty for carrying debt, but paying it down improves your net worth position on the leaderboard.
If things go badly wrong and your net worth (wallet plus stock value) drops low enough, the Get Loan button becomes available again. Once you already have a stall — or have taken any loan before — subsequent loans are smaller and intended for restocking, not opening another stall. The idea is simple: you have a base, you just need a little help getting back on your feet.
Running Your Stall
When setting up your stall you decide how much to pay your staff and how much to spend on advertising. Higher wages attract better staff who serve customers faster. Advertising brings more footfall. Both are ongoing costs charged per hour while your stall is open, so balance them against what you are actually earning.
You open and close your stall manually. When open, customers can visit and your staff serve them — wages and ad spend are running. When closed, no customers can visit and wages and ad spend are paused, but rent continues to be charged regardless. Closing is also required before you can move, upgrade, downgrade, or list your stall for sale.
If you need a break, close the stall properly rather than leaving it open with nothing on the shelves — a closed stall decays reputation more slowly than one that is open and out of stock.
You choose which products to stock. You are not penalised for leaving products out — specialising is a valid strategy. However, if a product you are selling runs out of stock, customers will see it as unavailable, which reflects badly on your reputation.
Use the Product Manager to control what customers can see at any time. You can take a product off sale instantly — it disappears from your stall's customer-facing listing but remains in your inventory, ready to go back on sale whenever you like. There is no cooldown. This is an important part of running your stall well: watch what is selling, respond to demand, and never leave a customer-facing gap where a product sits visibly out of stock. If demand drops or you are running low, pull it from sale. When you are restocked or demand returns, put it back.
Customers & Reputation
Customers decide where to shop based on price, queue length, product availability, and your stall’s reputation. A good reputation brings loyal repeat customers. Reputation builds slowly when you trade well and drops if you run out of stock or close for extended periods. Closing temporarily causes slower reputation decay than simply running dry — so if you need a break, close the stall properly rather than leaving it open with nothing on the shelves.
The Wholesale Market
You buy stock from the wholesale market. Prices fluctuate based on demand, weather, and market conditions, so timing your purchases can make a real difference. You have 30 market visits per day, so plan ahead rather than making lots of small top-up orders. Stock takes a short time to arrive at your stall after you order it — it does not appear instantly.
Stock has a sell-by date. If you overbuy and cannot shift it in time, it will spoil. Keep an eye on your inventory.
Locations & Moving
There are multiple locations to trade from, each with different levels of foot traffic and customer demand. You can move your stall to a different location whenever you like, but you must close it first. Moving takes time, just as it would in reality.
You can run more than one stall at the same time — at the same location or spread across different ones. Each stall is managed independently.
Stall Pages
Every stall has its own page — tap Visit page on a stall card to see it. The stall page shows the owner, location, how many players have visited today, and whether the stall is currently open or closed.
The bio is a short description the owner can write about their stall — up to 800 characters. If you own the stall, you can edit your bio directly on the page and save it instantly.
The Stall Wall is a public noticeboard where anyone can post a message. The owner is notified when a new message arrives. Use it to leave feedback, ask questions, or just say hello.
The sidebar shows the stall's current share price and a price chart you can view across four time windows: 1 hour, 4 hours, 1 day, and 7 days. Below the chart, a bar shows how many of the 100 shares are currently held by investors versus still available to buy. You can also see a list of current shareholders and how many shares each holds. If the stall is eligible and the market is open, the buy and sell buttons will appear here too.
The sidebar also shows any stock currently on offer from this stall, other stalls run by the same owner, and a For Sale banner if the stall has been listed on the Trading tab.
Stall Types & Trading
There are three stall sizes. Larger stalls cost more to buy but can carry more stock and support more staff.
- Small — £3,000 · 1 staff member
- Medium — £5,500 · 2 staff members
- Large — £8,000 · 3 staff members
You can upgrade your stall to a larger tier at any time, as long as it is closed. Upgrading costs the full purchase price of the new tier — not just the difference — so think carefully before committing. The benefit is a larger stock capacity, more staff, and greater traffic potential. Your reputation, loyal customers, and all existing stock carry over.
You can also downgrade to a smaller tier if you decide a large stall is not worth the running costs. Downgrading requires the stall to be closed and carries a penalty of 20% of your current stall's value — there is no refund on what you originally paid. If your stock exceeds the new tier's capacity, the oldest stock will be discarded to bring you within the limit.
You can also buy and sell stalls with other players via the Trading tab. A stall must be closed before it can be listed. When you sell, any remaining stock is redistributed to your other stalls — or discarded if you have none — and the new owner inherits the stall's reputation, good or bad.
A stall with a strong reputation and loyal customers is genuinely worth more than a fresh one, so building up a stall and selling it at a profit is a viable strategy. You can list a stall for up to three times its original purchase price. The minimum listing price is 75% of what the stall originally cost — this keeps the market fair for everyone.
You cannot list your only stall for sale. Every player must always have at least one stall to trade from.
There is a limit of 8 stock trades per day on the Trading tab — this covers both buying and selling stock listings combined.
If a stall has been listed for sale for 7 or more days with no buyer, a Scrap option will appear alongside the cancel button. Scrapping accepts 10% of the stall's original purchase price from the bank, permanently deletes the stall and everything in it — stock, history, reputation — and removes the listing. It is a last resort for clearing a stall that simply will not sell, and cannot be undone.
Leaderboard & Prizes
The leaderboard has three tabs — All Time, Weekly, and Daily — each tracking a different measure of performance.
All Time ranks players by net worth (wallet + stock value + share portfolio, minus any loan). It is split into two separate tables so you are always competing on a level footing: Single Store for players running one stall, and Multi-Store for players with more than one.
Weekly tracks profit made since the week began and resets each week. It also has two categories — Single Stall and Multi Stall — and the top three in each earn prize spins: 5 spins for first place, 3 spins for second, and 2 spins for third. There is also a weekly Achievements view showing the top 10 players for Top Sales, Most Units Sold, and Best Reputation across the week.
Daily resets at midnight and has three views: Highest Profit (biggest net worth gain since yesterday), Top Sales (highest sales value today), and Most Units (most units sold today).
Your prize spins are credited automatically at the end of the week and will be waiting for you the next time you log in.
Daily Bonus
Every 12 hours you can spin the bonus wheel for a free reward — so you can spin up to twice a day if you log in morning and evening. Prizes include wholesale market discounts, extra market visits, and additional recon peeks. Look for the 🎰 button in your wallet bar.
Earning Extra Prize Spins
Beyond the weekly league prizes, there are three ways to earn extra spins on the prize wheel.
- Login streak — Log in on consecutive calendar days to build a streak. Every 3 consecutive days you earn a free prize spin. Miss a day and your streak resets to 1, so regular play is rewarded.
- Mystery customer — A local newspaper reviewer occasionally drops in unannounced to review stalls at your location. If they visit your stall and you have stock to serve them, you earn 3 prize spins and a purple notice will appear in your Customer Activity log. If your stall is out of stock when they visit, you take a reputation hit instead — so keeping your shelves stocked matters more than you might think.
- Market volume event — Each location has a daily revenue target based on the number of stalls currently open there. When all the stalls at a location collectively earn enough in a single day to hit that target, everyone trading at that location earns a free prize spin. You can track progress on the bar shown just below the location image — it resets at midnight each day.
Prize spins carry over and are separate from your daily bonus spin. When you have spins waiting, the prize wheel will open automatically when you load the game.
Snooping on Competitors
You can take a quick peek at a competitor’s stall to see what they are selling and at what prices. You have 4 recon peeks per day and each one lasts 7 seconds before the view closes — enough to get a quick read on prices but not enough to sit and study. Bonus wheel prizes can increase your daily allowance.
Chat & Friends
Every location has a shared chat where all stall holders at that location can talk. Use it to swap tips, keep an eye on what the competition is thinking, or just be part of the market atmosphere. Being active in chat gives your stall a small popularity boost with customers.
You can like messages from other players — a small nod of appreciation, or a way to flag something useful to others in the chat.
You can add up to 5 players as favourites (PRO members can add up to 10). When two players have both favourited each other, a private direct message thread unlocks — you can open it any time from your Friends list, regardless of whether you are at the same location. It is useful for building alliances, sharing market intelligence, or staying in touch with players you regularly trade alongside. If someone has added you as a favourite, you will see their name in the "Added you" section of your Friends list.
Strategy
There is no single right way to play FriendlyStock. The game rewards players who read the market, adapt to conditions, and make deliberate choices rather than just leaving things running. Here are some approaches that work well — and often, the best players combine several of them.
- The Volume Trader — Keep prices tight, move lots of units, and prioritise high-footfall locations. You make less per sale but compensate with scale. Works best with a medium or large stall, strong wages, and aggressive restocking. Watch the wholesale market carefully — your margin depends on buying at the right time.
- The Specialist — Pick two or three products and do them better than anyone else. A focused product range means fewer stock headaches, easier pricing decisions, and a clearer identity with customers. Choose products that suit the weather patterns at your location and that you can consistently keep stocked.
- The Weather Watcher — Different products perform very differently depending on weather. Hot drinks and soups thrive when it is cold and wet. Ice cream and cold drinks surge in the sun. If you watch the forecast and adjust your stock accordingly — ordering ahead of a sunny spell rather than reacting to it — you can get ahead of the market and buy wholesale before prices spike.
- The Location Arbitrageur — Footfall, demand cycles, and customer spending all vary by location. Some spots are quiet but predictable; others are high-volume but competitive. Moving between locations strategically — chasing a busy period or vacating somewhere that is getting saturated — is a legitimate edge. The cooldown after moving is short, so do not be afraid to relocate.
- The Stall Flipper — Buy a stall, build up its reputation and loyal customer base, then sell it at a premium to another player and redeploy the capital elsewhere. A stall with strong loyalty and a good trade history can fetch well above its purchase price. Meanwhile you take your loan and your skill and do it again somewhere else.
- The Empire Builder — Reinvest profits into a second or third stall. Multiple stalls let you spread across locations, diversify your product mix, and absorb risk. The compounding effect of running several profitable stalls simultaneously is significant over time — but so is the management overhead. Make sure each stall is pulling its weight.
Whatever your approach, the fundamentals hold: keep stock on the shelves, keep customers happy, and stay flexible. A strategy that is working today may need adjusting tomorrow when the weather changes or a competitor moves in next to you. The players who stay ahead are the ones who keep watching, keep tweaking, and are not afraid to pivot.
Running Costs & Rent
Every stall pays a daily rent at midnight, whether it is open or closed. Rent is calculated based on the size of your stall and the location it is at — larger stalls in busier locations cost more to rent. You will see your current daily rent displayed on your stall card alongside your wages and ad spend.
The rent for each stall type and location is shown when you buy or upgrade a stall, so you always know what you are committing to before you spend. Rent is deducted directly from your wallet and can take you negative if funds are low, so factor it into your planning — especially if you are running multiple stalls.
Inactive Accounts
If your account has had all stalls closed for more than 90 days with no trading activity, your FriendlyStock data will be automatically removed. Your login account is not deleted — you can return at any time and start fresh. If you are planning to take a long break, closing your stalls properly beforehand is good practice regardless.
A Note on Timing
FriendlyStock is designed to feel like a real market. Actions take time — moving a stall, receiving stock, and transit between locations all have realistic delays built in. Plan accordingly and you will not be caught short.
The game works on mobile, tablet, and desktop. If something is not behaving as expected, please let us know.